PAY - PER - CLICK ADVERTISING

Search Engine Marketing Services (pay-per-click setup & management)
At the very top and down the right hand side of the major search engines, you will find something called sponsored listings. Sponsored listings provide a quick and affordable way to buy your way to the top of the major search engines within a matter of days. It is an excellent opportunity to choose exactly what search terms you would like to be found under and pay only for those who click on your listings.

Effective pay-per-click terms your audience relates to
Brainstorming and selecting targeted terms is the first and most important step in the process. After all, understanding the needs of your potential customers - and the terms they are using in their searches - is a big part of creating connections with them. XIPHIAS does this through a strategic methodology to generate a large keyword universe and then narrow that list down based on such factors as search term popularity, geo-targeting and business objectives.

Compelling messaging drives searchers to your site
Once targeted pay-per-click search terms have been identified, XIPHIAS begins developing the creative portion of the program - the advertising copy that appears under the sponsored search results. It's ultimately what will turn a "looker" into a "clicker" (and ultimately into a customer) while complying with the strict business rules of each individual pay-per-click engine.

The right bid for each keyword maximizes your budget
The amount of budget dedicated toward your pay-per-click program is determined during the initial part of the program. But how this budget is distributed to the various search engines and keywords is another important element in the success of your pay-per-click program. Our experts develop a comprehensive budget allocation strategy that incorporates such factors as the density of your target audience, time-sensitive offerings, search engine rules and engine success.

Track campaigns progress and makes modifications
After putting your pay-per-click program into motion, we analyze the results and recommend periodic modifications to creative, keywords and budget, when necessary. These return-based recommendations are based on a proprietary set of measurement tools and processes that help us efficiently keep your program on-strategy.

We also provide search engine placement services for improved rankings within the preferred, non sponsored listings. Our full service pay per click management includes; key phrase research, preliminary spending estimates, strategic bidding suggestions, budget spending limit control, accounts within Google and Yahoo, monthly reports, conversion tracking, hourly bid checks (when applicable) and on-going monthly support to continually manage and improve your campaign.