SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (SEO)
Whether it is someone looking for golf balls, a new beach cruiser or a purchasing agent who is looking for three thousand instrument panels, the internet is where it happens. Unfortunately, most websites are only being used as an online brochure. Moving your website to the top of Google and other major search engines will transform it into a powerful source of business development. Many of our clients have told us that our website optimization services generated more sales for their company than all other forms of advertising combined!

Earning a top position in a search engine is a proven way to drive qualified traffic to your site. But, contrary to popular belief, you can't simply buy your way to search success.

Pay-per-click advertising provides immediate results, but it's only part of the picture. For sustained, cost-effective visibility, it's critical to achieve organic search engine listings. These are the natural results that show up in the main section of an engine's results. Half a web searchers' attention goes directly to these listings, and unlike pay-per-click the clicks are free of charge. The challenge? To make it into the engines' databases your site needs to be optimized with a well developed strategy and a sustained maintenance program.

XIPHIAS's search engine optimization (SEO) services can give you the front-page rankings you need. We analyze your website's code, copy, architecture and design to improve your listings on directories and engines such as Google, Yahoo!, MSN, AltaVista, Alexa and AOL.

Keys to qualified traffic: key phrase strategy and tailored tactical mix
To break through competitive search barriers, you don't need a giant marketing budget. You don't need to - and shouldn't - use every aggressive optimization technique. You need strategy. The first key is the key phrase list: the search terms that your target audience will use to find you. All XIPHIAS SEO programs begin with structured key phrase identification and prioritization. Before evaluating your site, our SEO experts analyze your target audience, business goals and competitive environment, identify an initial set of key phrases, and narrow this down with popularity analytics and other XIPHIAS tools.

We match this key phrase strategy with an up-to-date knowledge of the factors that go into search engines' algorithms, their relationships with other engines and directories, the strengths and weaknesses of your site content and architecture, and the techniques that will have the most impact on your program. The result is a complete set of strategic recommendations customized for you.

Get to the top... and stay there
To implement our optimization recommendations, we can assist your in-house outsourced IT team, or we can implement the changes. Regardless, after this implementation we continuously analyze you site's visibility, performance and conversions. From this regular reporting we develop ongoing recommendations to ensure that you improve favorable search engine visibility and conversion rates over time.