Integrated SEM

Search Engine Optimization (SEO) & Pay-per-Click (PPC)
Advertising services can work in tandem to make the most of your search engine marketing efforts. With this integrated approach, XIPHIAS experts develop a comprehensive search engine marketing strategy with a detailed pay-per-click program map that includes:

• keyword identification.
• in-depth target audience.
• site analysis.
• structure guidelines.
• link analysis.
• pay-per-click keyword tiring bid plan.

Moreover, we place pay-per-click bids on specific key-phrases that are not included in the various engines' organic search results.

This multifaceted approach allows our clients to leverage each marketing tactic to achieve different goals - building longevity within the top search engines and directories through optimized site code, while maximizing the visibility for specific products and services through pay-per-click advertising.